Marko Pavlovic, MBABusiness Architecture Practice

Marko Pavlovic
Professional Profile
  • Marko’s experience spans more than 16 years across Banking, Retail, Telco, Government, Quick Service Restaurants, and FinTech industries and includes Execution, Product Management and Strategy with industry leaders, Royal Bank of Canada, Telenor, Rogers Cable, and Austrian Telecom
  • Marko received a Bachelor Degree in Commerce and Marketing
    from Ryerson University in Toronto and completed MBA studies
    at University of Wales

Built from the ground up the Digital Payments Practice for boutique consultancy organization (Prodigy Labs) including strategy, operating model, sales funnel, service offering, go-to-market strategy, and partnerships with leading Canadian FinTech organizations (Flinks, Berkeley Payments, 20022 Labs).

Part of the team that built a repeatable, scalable operating model for new venture creation at Royal Bank of Canada (RBC). Model is a set of principles and lenses by which RBC evaluates ventures and opportunities to make progress in FinTech and Canadian innovation space.

Leveraged a strategic, coordinated approach for customer acquisition and retention campaigns, and CRM/Client communications for launching innovative digital banking solutions for the largest Canadian bank, Royal Bank of Canada (RBC).

Deployed impactful, integrated go-to-market strategies across digital channels (web, mobile), products and touch-points, thereby building the brand, accelerating customer acquisition and improving client cross-sell/upsell rates for leading Canadian retailers (Loblaws, Tim Hortons).

Maximized technology (mobile payments, online shopping, prepaid cards, beacons) to develop state-of-the-art digital marketing campaigns and driving continuous improvement (Royal Bank of Canada, Tim Hortons).

Defined key product features of Canadian real-time payments platform “Real-Time Rail” as part of nation-wide Payments Modernization Program (access rules for ecosystem players wanting to access the Real-Time Rail, payments exchange, settlement, innovation layer (Payments Canada). Leading consultant for the adoption of ISO 20022 in Canada for 20022 Labs (Payments Canada’s FinTech).

Marko led and participated in multiple cutting-edge technologies and business initiatives: blockchain, natural language processing (NLP), virtual gift card launch (RBC), mobile payments infrastructure rollout (Tim Hortons), Payments Canada’s Modernization program, order management system replacement (Rogers Cable), B2B telco product development (Austrian Telecom), virtual telco operator launch (Telenor), product-lifecycle-management system replacement (Loblaws).


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